Never believe someone who tells you that building organic traffic is easy. There is no quick fix to generate organic traffic for your website.
Building your site’s organic traffic is one of the toughest tasks for an SEO professional. However, it is also the most significant investment of his time and efforts in getting your site ranked.
These days, people are ready to spend a few bucks to get traffic on their website whether by Facebook Ads or Google AdWords. It surely is highly appealing and will provide you with the traffic that you are aiming for.
Will you be able to retain that traffic? Will people be able to see your content ever again?
Organic traffic means the traffic that you get without making any extra efforts or paid marketing. Organic traffic is usually generated by the content that you have on your website.
It can take a today or two, or months, or years to drive a reasonable amount of organic traffic to your website, that is why it is worth the effort. The ROI generated from organic traffic will be better than that from paid traffic.
There are some good ways and some better ways to get more organic traffic. Then there are some awful ways as well that you must avoid completely.
If you are ready to walk through the lane to increase your organic traffic, here are some ways that you must start doing :
1. Create The Best and Quality Content Possible
You probably have heard that publishing regular articles is good for SEO and it will help you rank higher on Google.
But creating the content just for the sake of creating content won’t get you very far. Possibly, it may cause a lot of damage to your reputation in the long run.
Your website is a digital representation of your business. For many of your potential customers, your site may be the first impression they get of your business
"Quality content ranks better on SERPs, which in turn drives more organic traffic. It is also the type of content that will make the readers say “Yes! That’s what I wanted to read!” and share it with other people, So Start writing Quality and Best content just write a full and in-depth article and be sure that it is easy to understand give content your best shot/finish before you publish it. "
2. Be Smart, Select low competition keywords with high search volume
Due to high search, everybody wants to rank for the broad key phrases. But what people tend to ignore that broad key phrases are highly competitive, you may not even stand a chance of ranking for them unless you spend months of your time optimizing your content with them.
Instead of chasing something that may be unattainable, it’s better to go after the low-hanging fruit of long-tail key phrases.
For instance, if you are an SEO expert, you should avoid trying to rank for the term “SEO expert”. Probability is that you will not be able to outshine the big-league who are already ranking for that term.
You are more likely to rank for such specific long-tail key phrases than a broad key phrase like “SEO expert”. Plus it will also get you more targeted organic traffic.
Long-tail keyphrases resemble what precisely a user would search. The general trend is that users type a sentence in the search bar like they are asking a question.
It was found that long-tail key phrases are more relevant and less competitive and hence they drive better results.
3. Write Consistently
There are no best days and times to publish a blog post. If you are keen to get more organic traffic, just try to be consistent.
Ideally the more you publish, the better results you get. But it’s quite difficult if you are running a business at the same time. So unless you hire writers, try to post at least once a week.
Websites that are updated frequently are preferred by the search engines and much more by the users.
A consistently updated site gives users the impression that you are serious about providing quality content, and hence they take a keen interest in investing their time to read your blogs.
Regular updates keep people coming back for more. They also tend to share more of your content, link your blogs, and tell others to read it, signaling that your organic traffic is on its way to take a huge leap forward.
4. Guest Blogging, For Traffic, Not SEO
Publishing your guest post on a high authority site surely helps you build organic traffic. Some of the best tips for guest posting are:
* Don’t post on every other website. Keep the quality of your content high, and aim for the major sites that generate a decent amount of traffic.
* Guest blogging on websites that are in the same business industry as yours. Remember that you are trying to reach your ideal audience.
* Promote your guest posts as if they are your own. This displays your seriousness and gratitude towards the other website where you posted the guest blog.
Just posting isn’t enough. Check your guest post regularly and respond to the comments. You want their visitors to be your visitors; returning to the readers is a great way to build a relationship.
* Avoid building cheap links
* Avoid paying for inbound links completely
* Avoid using exact-match anchor text
* Avoid publishing low quality, scrapped or stolen content
* Make sure that the content you publish is unique, relevant and helpful to users
building organic traffic is a robust and slow process. Anything that claims to rapidly increase the traffic may lead you to incur a Google penalty.
f you are looking for more organic traffic, you have to work hard for it.
Creating great content that is relevant and helpful to the users and provides them with the exact solution that they are looking for will generate more organic traffic than any shortcut ever will.
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