22 best SEO analysis tools & best SEO reporting tools

 Best SEO analysis tools and Best SEO reporting tools

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• This post contains complete information about SEO tools.
• This post will provide you 20+ Best SEO Tools link.
• This post contains both paid and best SEO tools free.
• One of the best contents on BEST SEO REPORTING TOOLS.

Tracking the progress of the website on search engines is as essential as creating the site. Search engine optimization (SEO), web analytics and similar metrics help you pull the reports and gather the data to show you how your website is ranking and how it fares against your competitors.

Here are some tools that can help in studying the changes in the search engine results for a website. 

1. SEMrush

SEMrushis best known as a competitive research and SEO tool. It was founded in 2008.

Since then, it’s continued to grow from a competitor research tool to an all-in-one marketing platform.

The app has over 20 tools built into it, ranging from keyword research to content analysis.

This tool has far many tools for us to feature in this article, so we’ll cover the highlights.

What features is SEMrush known for?

• Domain Analytics – View an abundance of data for any domain. This includes how much traffic the domain receives from organic and paid searches, the number of backlinks it has and where they’re from, and which keywords it ranks for organically. View the domain’s biggest competitors as well, and export individual data sets from the report or the entire report itself.
• Keyword Research – Look up any keyword, and view analytics on its search volume, CPC and paid competition, SEO difficulty rating, and the pages that rank for it. Thousands of keyword suggestions are available as well and are separated into different lists based on broad matches, phrase matches, exact matches and related keywords.
• Projects – Creating projects out of domains you or your client owns gives you access to a large collection of additional tools.
  • Site Audit – Checks your site’s SEO status and detects issues related to crawlability, content and links.
  
  
  
  
  • On-Page SEO Checker – Scans individual pages on your website and outputs a structured list of things you can do to improve its SEO.
  • Social Media Tracker & Poster – These tools allow you to track activity and engagement for you and your competitors as well as schedule and publish new posts on social media. This works for Twitter, Instagram, Facebook and YouTube.
  • Brand Monitoring – Detects brand and/or product name mentions for you and your competitors on the web and on social media.
  • Backlink Audit & Link Building – Discover and disavow low-quality backlinks while the link building tool discovers ones of higher quality.
• Reports – Create custom reports out of one of multiple sets of data. Premade templates include Monthly SEO, Google My Business Insights, Domain Comparisons and Organic Search Positions.

2.Woorank 

With this seo reporting tool, you can track your website data and easily share it with your co-workers and clients. There is no limit for the website review generation. You can track your progress as many times as you wish to. 

Recommendations to optimize the website rank and online performance with the help of SEO, social media marketing and other methods are provided. With these recommendations, you can easily identify the drawbacks of your website and fix them to get better results. 

For new users, there is a 14-day free trial to check how this tool works for them.

With the competitive analysis feature, you can keep an eye on the competition. Learn what they are doing to get expected results. The keywords that are being targeted can be seen and you can then easily align your strategy to enhance your website ranking. 

A set of tasks sorted by priority level is offered. With the help of this checklist, you can manage your work more efficiently. You will know which one is more important and needs to be completed first. Along with this list, there are more than 70 customized tips to optimize your web page for search engines. 

The keyword research tool enables you to track keyword competition, previous performance, monthly search volume and the keywords used by the competitors. Issues in the content and other technical problems hindering SEO can be determined with the site crawl analysis feature. It will make sure every corner of the website is crawled by the search engines.  

Reports can be downloaded as a PDF file in just one click and you can adjust it according to your brand’s color and insert the logo. This makes sharing of the reviews and results seamless. You can print or share this report with your colleagues and clients.

Use these tools to keep track of your web success and improvise whenever necessary. When you make progress, check what factors had the most positive impact and keep repeating them accordingly.

3.Google Analytics

Google Analytics is a powerful and completely free website best seo analysis tool.  Once installed properly on your website, you’ll be able to report on which marketing tactics drive the most traffic, which marketing tactics drive the most leads and sales conversions, how visitors use your site, which content they prefer, and so much more and. (best seo tools free)

4.Google Search Console

Google Search Console (formerly known as Google Webmaster Tools) is Google’s free best seo reporting tools. Once you set up your account, you’ll get alerts if Google finds errors on your website and you’ll be able to view key stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click through rate when your website showed up in the search results.

Plus, you can link Search Console to Analytics to unlock even more reporting tools in your Analytics account.  For example, once you’ve linked these two tools, then in Analytics you’ll be able to review keyword rankings, click through rates, impressions, and the landing pages that are ranking in Google.

What features is Google Search Console known for?

• Confirming Crawlability – Your site can’t rank at all if Google’s search engine bot can’t crawl it. This tool confirms Googlebot’s ability to crawl your site.
• Fixing Index Problems – Googlebot must index your site and pages before they can be ranked. This tool allows you to fix index problems for existing content and submit updated content for reindexing.
• Performance Monitoring – You can see which pages and keywords are getting clicks from Google Search. And you can see what traffic is being sent from Google’s other properties, such as Google Discovery.
• Detecting Errors – Alerts you of spam and possible errors, such as when URLs lead to 404 error pages.
• Link Reports – Discover the top sites linking to your site as well as your top-linked external and internal pages.
• best seo tools free

• Google Search Console is a free SEO tool offered by Google themselves.

 5.Ahrefs

Understanding and effectively using backlinks is critical for SEO, and Ahrefs gives you a full suite of backlink tools.

Use Ahrefs first to analyze your own site and make sure your backlinks are from legitimate websites.  If you find that many of your backlinks are from spammy sites, then Google may penalize your website and it’s going to be difficult to obtain high rankings until you remove or disavow those backlinks.Next, use Ahrefs to analyze your competitors to see where they are getting their backlinks.  This is invaluable information you can use to steer your SEO strategy.

What are Ahrefs’ most important features?

• Site Explorer – An overview of any domain that displays an analysis of the site’s organic search traffic data, including the amount of organic traffic it receives and which keywords it ranks for. You’ll also see data on backlinks.
• Keywords Explorer – Discover the search volume, SEO difficulty rating and CPC rate of any keyword. Also, find related keywords based on phrase matches or keywords the top-ranking pages for that keyword also rank for. You can also get keyword suggestions based on questions and Google autocomplete. Keyword data is available for 10 different search engines, including Google, Bing, Yandex, Baidu, Amazon and YouTube.
• Content Explorer – Find the most popular articles for any topic, and discover metrics for organic traffic, traffic value, domain rating, referring domains and social shares. You can also discover high-ranking backlinks that are broken, thin or outdated.
• Rank Tracker – Monitor your site’s rankings on Google in real time. Available metrics include visibility, organic traffic, positions and more. You can also segment data based on keywords and location.
• Site Audit – An on-page SEO checker that detects a number of different SEO errors in your content, including missing or duplicate HTML tags, performance issues, potentially low-quality content, issues with incoming and outgoing links, and more.
• Alerts – Receive notifications on new and lost backlinks, brand or product mentions, and keyword rankings.

6. BuzzStream

is an outreach tool you can use to build a list of prospects for guest posting and link building opportunities. High-quality backlinks are an important ranking factor, making this service an invaluable SEO tool.Some of its customers include Airbnb, Shopify, etc.

What features does BuzzStream offer?

• Research – Build lists of potential prospects you may want to connect with. Add bloggers and editors to your list as you browse the web or social media. BuzzStream can also discover email addresses and social media profiles for a particular domain.
• Email – Segment your lists, and send outreach emails directly from BuzzStream’s dashboard. You can schedule emails, track engagement and set reminders for follow ups.
• Reports – View reports and statistics on open and click-through rates, performance of email templates, progress of campaigns, and more.

7. Raven Tools

Raven Tools is an all-in-one marketing application comprised of a number of different SEO tools. It comes with tools you can use to monitor your own site.

• Keyword Research – View keyword metrics for any keyword, including suggestions, search volume, SEO difficulty and PPC rates. You can also find the top-ranking keywords for any URL or domain.
• Competitor Analysis – Research your competitors to discover what’s working for them. Metrics include backlinks, keywords they rank for, domain authority and more.
• SERP Rank Tracker – Track position rankings for thousands of keywords.
• Site Auditor – View crawlability reports, and fix errors as soon as they come.
• Marketing Tools – Connect your account to over 30 marketing platforms, including Google Analytics, AdSense, Search Console and Facebook Ads, and view visual reports.

8. Surferseo

Surfer is a specialized keyword research tool that helps you reverse engineer strategies your competitors are using so you can apply enhanced versions to your own content. It also helps you optimize individual pages for SEO and readability.

What features is Surfer known for?

• SERP Analyzer – Analyzes what’s working for the top 50 pages of any given keyword. The tool looks for text length, number of headings, keyword density, number of images, referring URLs and domains, and more.
• Content Editor – Optimizes blog posts, landing pages and product pages by analyzing primary and secondary keywords, content length, number of paragraphs, number of headings, number of images, bold words and prominent words.
• Keyword Research – Find suggestions featuring similar keywords, exact-match keywords and question-based keywords. It’s also a great way to find LSI keywords.

9. SpyFu

SpyFu is a multipurpose SEO tool. It offers the majority of the tools you need to see what’s working for your competitors and to find new, more effective keywords to target.

What sort of features does SpyFu offer?

• SEO Overview – Research your competitors, and discover the organic keywords they rank for. You can also research their inbound links and ranking history.
• Keyword Research – Discover the search volume, SEO difficulty and PPC data of any keyword. You can also receive thousands of keyword suggestions and see which pages are ranking for a particular keyword.
• Backlinks – Find a competitor’s backlinks. You can even filter the results by keyword.
• Kombat – Compare your site against two other competitors to highlight effective keywords and see if you’re targeting the right ones.
• Rank Tracker – Track Google and Bing rankings for any keyword, and receive weekly updates.

10. DeepCrawl

DeepCrawl is an SEO tool that replicates crawlers like Googlebot. This allows it to discover issues with crawlability and indexing, among other things.

What features is DeepCrawl known for?

• Replicate Googlebot – Replicate the way Googlebot crawls your website, and detect issues as they come, not when Google Search Console reports them.
• Indexable Pages – See which parts of a page will be shown in search results.
• Sitemap Analysis – Test your sitemap to pinpoint incomplete and/or missing data.
• Content Analysis – Find underperforming content in addition to duplicate pages.

11. Google Trends

Google Trends is a tool offered by Google that allows you to view the popularity of a topic or keyword over a given period of time. This makes it possible for you to know which have a consistent amount of interest and which ones are diminishing.

What features is Google Trends known for?

• Interest Over Time – View a particular search term’s popularity over the last year or even as far back as 2004.
• Interest by Region – View each search term’s popularity around the world or by country, state/province and city.
• Related Terms – Popularity metrics for related terms are shown on the results page.
• Comparisons – Compare multiple keywords against one another.
• Subscriptions – Subscribe to individual searches, and receive email updates regularly.
• Google Trends is a free tool offered by Google themselves.(best seo tools free)

That’s the end of our list of "best seo reporting tools" you can use to optimize your site. Some are similar to one another while others offer unique functionalities.

12.CanIRank

CanIRank is a super-detailed keyword difficulty tool.

And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:

“This keyword is really competitive”
Or
“This keyword has low competition”

Instead, it tells you whether or not YOU can rank for that keyword.

Best Feature: “How can you better target this keyword?”

CanIRank isn’t just for sizing up the first page competition.

It also gives you suggestions that can help you rank for a specific term.

13.Google’s Mobile-Friendly Test

Get your site ready for Google’s Mobile-first Indexing.

You might have heard that Google recently made a big change to their algorithm.

(This change is officially called “Mobile-First Indexing”).

The bottom line is this:

If your site isn’t optimized for mobile devices, you’re in big trouble.

Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.

And it tells you whether or not Google considers your site mobile-friendly.

 14.Seed Keywords

Find completely fresh keyword ideas.

Most keyword research tools work the exact same way:

1. Enter a seed keyword into the tool.
2. Get a list of closely-related terms.

The problem with this approach is this:

Everyone types the same seed keywords into these tools.

Well, Seed Keywords takes a completely different approach.

Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online. Then, type those seed keywords into your favorite keyword research tool.

Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.

That way you can quickly scan the search results… and see how competitive that keywords is.

15.Seobility

SEObility crawls your entire site and lets you know about search engine optimization issues like:

• Slow loading pages
• Blocked pages
• Sitemap problems
• Technical SEO issues
• You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.

16.Ubersuggest

Get keyword suggestions and competition data.

Ubersuggest has a lot of features that are usually only found in premium SEO tools.

But it’s 100% free.

To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).

 And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more Plus, you get a list of suggested keywords that are based on the keyword you typed in. Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.

17.BROWSEO

See your site through the eyes of a search engine.

As it turns out, search engines see your site VERY differently than you do.

And BROWSEO gives you the type of x-ray vision that search engines have.

How Browseo Works

The output focuses on pure HTML, similar to what search engines see when they visit a page. You can quickly determine a page’s structure as well as its relevance for specific search terms by toggling options such as:

• Server response code
  Is the URL redirected? If so, what kind of redirect is used?
• Number of words on the page
• Headings (H1-H6)
• Number of internal links on the page (links to pages on the same domain)
• Number of external links on the page
• META information such as title tag, meta description, meta robots tag and any other tags that are present

This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.

18.Detailed.com

Detailed gives you a curated list of the most popular sites in your industry.

That way, you can size up your biggest competitors.

(And copy what they’re doing)

19.Yoast WordPress Plugin

The best SEO plugin for WordPress.

If your site runs on WordPress, you need to install Yoast ASAP.

It’s by far the most robust SEO plugin on the market.

The best part? It’s 100% free.

Best Feature: XML Sitemap Generator

Sitemaps help Google and other search engines find, crawl and index all of the pages on your site.

And with the Yoast plugin, you don’t have to tinker with your sitemap every time you add a new page to your site.

That’s because Yoast updates your sitemap automatically. Cool.

20.Panguin Tool

Get to the bottom of a rankings drop.

This tool correlates your search traffic with known Google updates.

Why is this helpful?

Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it.

21.Wordtracker Scout

Steal your competitor’s keywords.

Wordtracker scout takes a unique approach to keyword research…

Instead of entering keywords into a tool, Wordtracker shows you the most common terms on a page.

That way, you can go over to one of your competitor’s pages… and grab the keywords they’re using in their content.

22.Lipperhey

Powerful website analyzer.

Lipperhey is a full-featured SEO analyzer that doesn’t charge you a single $ yes, its completely free of cost. Get a list of keywords to add to specific pages on your site.(Which can help you get more organic traffic from long tail keywords).

23.Bing Webmaster Tools

Optimize your site for Bing.

Bing Webmaster Tools is basically the Google Search Console… but for Bing.

So if you want to get your site indexed (and ranked) in Bing, Bing Webmaster Tools is a must-have. Get keyword ideas (and data) straight from Bing.

And unlike the Google Keyword Planner, the data from Bing is strictly for organic search (not Bing PPC or Adwords).